Let me first introduce myself. My name is Ernesto Segismundo Jr. LMFT and I’m the creator of FYLMIT.com. FYLMIT.com creates promotional/marketing videos for therapists in private practice. And, aside from being a videographer, I’m also a licensed marriage and family therapist, professor at Hope International University in Southern California,
clinical supervisor, marketing consultant and I have a private practice called California Altura Vista. I know that’s a lot of hats to wear. However, mentioning all the different hats will give you an idea of my passion, motivation and vision for FYLMIT.com.
The vision for FYLMIT.com, came out of the premise that mental health professionals in private practice do not effectively utilize the power of video and social media marketing. Videos are a great way to promote, brand and market your professional identity on the internet. Videos are also an effective tool to use when engaging with your ideal clients on your website. This leads us to the crucial question of how to get clients on your website in the first place.
Google is the #1 search engine in the world and it has ways to determine whether your website is credible. In fact, Google knows how long visitors stay on your website! The length of time visitors stay and engage on your website is very important according to Google analytic standards. Visitors need to engage with your website (i.e. click-through, reading, and/or making comments, etc.) for about 2-3 minutes! One, sure way to achieve credibility with Google in this generation, I recommend having strong videos on your website—especially, on the landing page!
Graduate School Dilemma
There is an unfortunate dilemma faced by many graduate programs in clinical psychology. They are producing poor marketers. It is no wonder that therapists fall among the most underpaid professionals with masters and doctorate degrees. Students are told by some professors about the glamour of being in private practice. These students see their professors who are in private practice–successful and taking trips to Vegas and Hawaii. In reality, successful therapists in private practice have typically experienced trials (situational, emotional and psychological) to get their practice to comfortable levels.
Some graduate schools provide workshops about business, however marketing a private practice is a separate beast. Small businesses invest hundreds to thousands of dollars in marketing. I’m convinced that marketing should be taught separately from the business (i.e. administration, accounting, documentation) aspect of the mental health profession. Having your own private practice in mental health can be very rewarding, empowering and liberating. However, if you don’t know how to get clients flowing through your business, it can be disheartening.
Ok, so let me get off my soap box and talk about video marketing. Hopefully by now you realize the importance of getting potential clients engaged with your practice website and interested in your services. I really hate to put pressure on you, but you have 10-15 seconds to capture your audience! it’s imperative that the first 10-15 seconds of your video is loaded with strong content. The following are three tips to help you best capture the essence of your video.
Video Tip #1: Make the voices in your head like you.
It’s amazing how negative therapists can be toward themselves. We clinicians are trained to help our clients reach self-acceptance, self-compassion, and grace. We are skilled at using interventions to address the negative scripts and schemas in our clients, but when it comes to ourselves—not so much!
The first-time I recorded myself on camera I was applauded at the way my voice sounded, my uneven hair, my lazy eye, etc. Ugh! It was annoying to see myself in a video. It wasn’t until I got positive feedback from viewers—and even got a few clients—that I started realizing that I’m my own worst enemy! I had to make peace with the “voices” in my head. My goal wasn’t to eliminate them, but to accept them and view them in a positive light. Now when the “voices” tell me “everyone is going to notice how incompetent you sound,” I tell myself, “it’s ok to feel a sense of insecurity and fear—we will be fine.”
I believe our negative self-talk is the voice of the self that we try to ignore. I choose to acknowledge them, counsel them, sooth them, and even befriend them. When I do this, the more they feel and sound less intense to me. It’s ok to feel fear and anxiety, but they shouldn’t paralyze us and prevent us from reaching our highest potential. We were meant to be no less than amazing! So with that said, place a camera in front of you and press record. Discover those paralyzing voices and make peace with them—make them like you…BE AMAZING!
If you are interested in having your own promotional video please visit FYLMIT.com for more information. Or call me for a free 30 minute consultation and let’s talk about your video! Here’s my number: 909.247.8820. Looking forward to speaking with you and watching all your awesome future videos online!