Video and Social Media Marketing for Mental Health Professionals

Being in private practice, I can attest to how effective and beneficial video and social media marketing can be. When I started utilizing videos to market my practice, my client load went from 10 clients a week to 28 a week in two months!  This ignited my motivation to create my videography company called FYMIT.comFYLMIT.com creates, directs and edits promotional videos specifically for therapists in private practice.

FYLMIT.com came out of the premise that mental health professionals do not often utilize video and social media marketing to promote their practice. In this day and age with powerful media platforms such as YouTube, Facebook, Twitter, Pinterest, LinkedIn, etc., therapists can reach a broader range of potential clients and followers. Research reports that 85% of the US internet audience watch videos on-line. And another study reports that business websites with videos on their landing page are 53% more likely to show up on the 1st page of Google! With these statistics, videos can truly take your practice to a whole new level! Videos can convert visitors to your website to clients. In fact, one study found that 85% of viewers are more likely to purchase the product or service after viewing a video. If therapists learn how to utilize social media platforms appropriately, their practice can go beyond the office setting! I conduct workshops on the topic of video and social media marketing specifically for therapists in private practice. In my workshops, I cover topics relating to CAMFT and AAMFT ethical guidelines for advertising. Attendees of my workshop will also learn video and social media strategic marketing. To ensure that attendees gain the necessary skills to learn video and social media marketing, my workshops are hands-on by encouraging attendees to bring their laptop, smart phones, iPad and/or any devices with a camera!

Therapists will not only learn how to promote their private practice through video, but they will also learn how to promote books they’ve authored, their upcoming workshops and events, and podcasts.  Every attendees will learn how to capture good quality audio and lighting for his or her video!  Finally, attendees, will also learn all the creative ways to utilize videos for their practice. If your organization or group is interested in having a tailored a workshop, please visit my website for more information or contact me directly. I’ve held these workshops in University settings, organizations, group practices, consultation groups and clinical training facilities. I can also email you a syllabus of my workshop. Happy Marketing! I look forward to hearing from you! Click here to visit FYLMIT.com FylmitNewIdea5_2 Click here to know more about Ernesto Ernesto Segismundo

Video and Social Media Marketing for Mental Health Professionals

Before you press record on your video camera….

Video Tip #2: Be emotionally prepared.

Moods such as stress, fear, insecurity, desperation and depression etc., can and will show up on camera. Life stresses can definitely distract you. Two weeks after my mother died last year (2014), I filmed a self-care video for therapists. I filmed it on the island of Kauai, where I’m originally from. The setting was gorgeous (of course, its Kauai! It’s known for that!). However, after watching the video a few times, I didn’t appear to be myself. My message was dull, lacked energy and I appeared less enthused about the subject. I showed my friend the video and he validated what I was sensing. So I didn’t post the video. I concluded that the camera captured my grief! I had to allow myself to grieve my mother’s death to regain back the emotional energy and vibe that was true about me. I had to respect my own grieving process.

Self-disclosure: Looking back at it, I believe I was creating videos to distract me from experiencing grief. Grief is powerful and difficult to contain—it will show itself no matter how much you think you’ve contained it! And my camera documented the essence of my grief. I had an obligation to my followers not to burden them with my “stuff”—even through my videos.

One thing to keep in mind when creating videos: people are attracted to positive energy! Humans are averse to negative energy. The emotional energy

and person that your clients are attracted to and the smile that inspires people—that person must show up before you hit record on your camera. Know the pulse of your heart. Be mindful of what it’s asking you and what it needs from you. Nurture it, protect it, and give it space to regain footing if your heart is hurting.

If you are interested in having your own promotional video please visit FYLMIT.com for more information. Or call me for a free 30 minute consultation and let’s talk about your video! Here’s my number: 909.247.8820. Looking forward to speaking with you and watching all your awesome future videos online!

Click here for Tip #3

Click here to know more about Ernesto

Ernesto Segismundo

Before you press record on your video camera….

Before you press record on your video camera….

Video Tip: #3: Be one with your message.

It’s obvious that you need to know your message when recording a video, but it’s another thing to be “one with your message.” Allow me to explain. One of the beautiful things about the mental health profession is the diverse means through which we assist clients in attaining mental, relational, and emotional health. I believe this is because mental health professionals are innovators, dreamers, and by nature–creative souls! It is not natural for us to conform to the latest trends or theory—we are constantly learning and developing new ways to help others. I believe we are guided by our personal life experiences, creativity and our own perception of beauty—whether we are aware of this or not.

Throughout our lives we are told to be a certain way to gain approval from others. We then adopt all these “shoulds” in life so that people can like us, love us, and approve of us. This is also true throughout the graduate school experience. Our text books and professors direct us towards how we “should” be to meet professionalism and clinical

competence standards. This is appropriate to some degree. Sure, there are basics we need to know (i.e. law and ethics and basic people skills). However, when it comes to integration of the “authentic self,” this is where, I believe, we venture away from the “shoulds.” Let’s make up our own minds; yet, be cautious not to violate any code of ethics or law within our jurisdiction. Cause no harm to our clients!

With that said, it is imperative that you connect and believe your message. You have to be a witness to the effectiveness and truth of your message. For example, if you are a believer and witness to the effectiveness of EMDR (Eye Movement Desensitization Reprocessing), you will have an easier time explaining it and “selling” people on it. You’ll be passionate, motivated and excited to talk about EMDR. Research supports EMDR, however, being a witness and even personally experiencing its effectiveness, always wins! If you’re not a fan, that will come through in your video no matter what the research says. Know thy self! Evaluate whether your message is an extension of your belief system. If it’s not, then put down the video camera!

If you are interested in having your own promotional video please visit FYLMIT.com for more information. Or call me for a free 30 minute consultation and let’s talk about your video! Here’s my number: 909.247.8820. Looking forward to speaking with you and watching all your awesome future videos online!

Click here for tip #1

Click here to know more about Ernesto

Ernesto Segismundo

Before you press record on your video camera….

Before you press record on your video camera….

Let me first introduce myself. My name is Ernesto Segismundo Jr. LMFT and I’m the creator of FYLMIT.com. FYLMIT.com creates promotional/marketing videos for therapists in private practice. And, aside from being a videographer, I’m also a licensed marriage and family therapist, professor at Hope International University in Southern California,

clinical supervisor, marketing consultant and I have a private practice called California Altura Vista. I know that’s a lot of hats to wear. However, mentioning all the different hats will give you an idea of my passion, motivation and vision for FYLMIT.com.

The vision for FYLMIT.com, came out of the premise that mental health professionals in private practice do not effectively utilize the power of video and social media marketing. Videos are a great way to promote, brand and market your professional identity on the internet. Videos are also an effective tool to use when engaging with your ideal clients on your website.  This leads us to the crucial question of how to get clients on your website in the first place.

Google is the #1 search engine in the world and it has ways to determine whether your website is credible. In fact, Google knows how long visitors stay on your website!  The length of time visitors stay and engage on your website is very important according to Google analytic standards. Visitors need to engage with your website (i.e. click-through, reading, and/or making comments, etc.) for about 2-3 minutes! One, sure way to achieve credibility with Google in this generation, I recommend having strong videos on your website—especially, on the landing page!

Graduate School Dilemma

There is an unfortunate dilemma faced by many graduate programs in clinical psychology. They are producing poor marketers. It is no wonder that therapists fall among the most underpaid professionals with masters and doctorate degrees. Students are told by some professors about the glamour of being in private practice. These students see their professors who are in private practice–successful and taking trips to Vegas and Hawaii. In reality, successful therapists in private practice have typically experienced trials (situational, emotional and psychological) to get their practice to comfortable levels.

Some graduate schools provide workshops about business, however marketing a private practice is a separate beast. Small businesses invest hundreds to thousands of dollars in marketing. I’m convinced that marketing should be taught separately from the business (i.e. administration, accounting, documentation) aspect of the mental health profession.  Having your own private practice in mental health can be very rewarding, empowering and liberating. However, if you don’t know how to get clients flowing through your business, it can be disheartening.

Ok, so let me get off my soap box and talk about video marketing. Hopefully by now you realize the importance of getting potential clients engaged with your practice website and interested in your services. I really hate to put pressure on you, but you have 10-15 seconds to capture your audience! it’s imperative that the first 10-15 seconds of your video is loaded with strong content. The following are three tips to help you best capture the essence of your video.

Video Tip #1: Make the voices in your head like you.

It’s amazing how negative therapists can be toward themselves. We clinicians are trained to help our clients reach self-acceptance, self-compassion, and grace. We are skilled at using interventions to address the negative scripts and schemas in our clients, but when it comes to ourselves—not so much!CAV1

The first-time I recorded myself on camera I was applauded at the way my voice sounded, my uneven hair, my lazy eye, etc. Ugh! It was annoying to see myself in a video. It wasn’t until I got positive feedback from viewers—and even got a few clients—that I started realizing that I’m my own worst enemy! I had to make peace with the “voices” in my head. My goal wasn’t to eliminate them, but to accept them and view them in a positive light. Now when the “voices” tell me “everyone is going to notice how incompetent you sound,” I tell myself, “it’s ok to feel a sense of insecurity and fear—we will be fine.”

I believe our negative self-talk is the voice of the self that we try to ignore. I choose to acknowledge them, counsel them, sooth them, and even befriend them. When I do this, the more they feel and sound less intense to me. It’s ok to feel fear and anxiety, but they shouldn’t paralyze us and prevent us from reaching our highest potential. We were meant to be no less than amazing!  So with that said, place a camera in front of you and press record. Discover those paralyzing voices and make peace with them—make them like you…BE AMAZING!

If you are interested in having your own promotional video please visit FYLMIT.com for more information. Or call me for a free 30 minute consultation and let’s talk about your video! Here’s my number: 909.247.8820. Looking forward to speaking with you and watching all your awesome future videos online!

Click here for Tip #2

Click here to know more about Ernesto

Ernesto Segismundo

Before you press record on your video camera….

About FYLMIT.com

FYLMIT.com is dedicated to helping mental health professional develop a web-based presence through video and social media marketing.  The goal of FYLMIT.com is to help educate mental health professionals on creative ways to market and promote their practice through video marketing.  Videos are a powerful way to engage clients on you website.  With videos, you create interest and creative means to keep their attention.

Click here to visit FYLMIT.com FylmitNewIdea5_2

About FYLMIT.com