FYLMIT-A Note to Pre-licensed Therapists with Guest Nam

Ernesto Segismundo Jr.Hi my name is Ernesto Segismundo Jr. and I’m a licensed marriage and family therapist.  Aside from my clinical practice, I’m also the creator of FYLMIT.com.  At FYLMIT.com I create promotional videos for therapists in private practice.

Now I have my own video podcast called FYLMIT.com–Storytelling Through Video!  Yeah, I thought that title was catchy too!  Wooohoooo!!!!! 😉

The purpose of these video podcast interviews is to showcase mental health professionals and those who work with them.  I wanna tell their story through these video!  I don’t want you to just hear them, I want you to see them…literally!

Each professional I interviewed are hand picked for their ability to inspire, encourage and enhance the value of the mental health profession. These professionals are not only clinicians but they are business coaches, marketers, community organizers, professors and just all around good human-beings.

Oh and I do have to say that video podcast is nothing new.  However, I highly recommend that you don’t watch these videos while driving, walking, running or on your adventure catching Pokemons.  I don’t want you to get into an accident.  So please find a nice quiet and safe place to watch these videos. 🙂

NamThis video podcast features:

Namrata (Nam) Rindani-Mcmahill, M.A.

Marriage and Family Therapy Registered Intern, IMF 68753

Nam is a pre-licensed marriage and family therapist from San Diego, CA.  She is currently working in a private practice setting.  She is also an administrator of a very successful closed Facebook group for mental health professionals called Therapist in Private Practice (i.e. TIPP).

In this 2 part video-podcast you will learn about:

  • Nam’s challenges and triumphs being a pre-licensed therapist for 6 years.
  • Nam discussed her journey as a pre-licensed therapist and discovering her character and self through the process.
  • Nam discussed the type of mindset you’ll need to withstand the challenges of maintaining and achieving a healthy private practice.
  • To have a thriving private practice you need to have a particular mind-set of courage.
  • Her discovery that what was going on in her practice was a direct reflection of what was going on internally (attitude, fear, and view of the licensure status).
  • Getting rid of the “less-than” attitude and mind-set that many pre-licensed therapists have.
  • How to reframes the pre-licensed process as a time of personal growth, discovery and character building.
  • Nam talks about 5 things you need to figure out early in your career as a pre-licensed therapists.

To know more about Nam please visit her website at www.soulnarratives.com

Part 1 of 2 Video podcast interview with Nam.

Part 2 or 2 Video podcast interview with Nam.

FYLMIT.com creates promotional video for therapists in private practice.  If you are interested in having your own promotional video please visit FYLMIT.com.  Let’s create your promotional video!

 

FYLMIT-A Note to Pre-licensed Therapists with Guest Nam

Grow your practice with videos

FYLMIT.com

I have used videos in many ways to grow and attract an audience. When I started using videos early in my private practice, I used it to gain clients by providing visitors to my website, a video ‘’’snapshot” of who I was as a person. The goal of the videos embedded in my website were to visually engage visitors while developing a virtual connection with them. And it worked! Those who scheduled a first time appointments commented about my video. They liked the film location, my professional presentation, and the overall feel of the video.

I first learned the value of video marketing when I attended a conference for real-estate agents and other business owners. The presenters preached the power of video marketing and how the next generation of consumers will rely on short videos and social media to influence how they spend their money. And O…M…G, the presenters were absolutely correct; and research backs up their claim! In fact, when I started my private practice months later, I released several poorly edited videos about parenting, counseling and “creating emotional safety with teens.” With those videos, my practice went from 10 clients a week to 28 in two months.

From that moment on, I became an advocate for clinicians in private practice who utilize videos to reach potential clients. Please see video→

Primary social media platform

YouTube is my primary social media platform. Other social media platforms such as Facebook, Twitter, and LinkedIn, are means to guide people to my website. My website is where I attempt to convert visitors to clients with engaging videos and relevant content.

Unfortunately, many mental health professionals are still reluctant to utilize videos and YouTube as part of their marketing.   Many mental health professionals are concerned about compromising client confidentiality and engaging with clients outside the therapeutic setting. Clinicians are often fearful that their current or potential clients will engage with them via social media–this is certainly a valid concern! I was concerned about this as well.

There is nothing private about social media. Do not be fooled into thinking that the privacy settings on your Facebook, Twitter, Pinterest, YouTube etc., will ensure privacy–sorry it just doesn’t! Being slightly paranoid in this aspect can actually be beneficial for clinicians because it forces them to be mindful of what is appropriate and inappropriate to post and share on social media. In fact, you should have a social media policy and process it with your clients (Crap! That reminds me that I have to upload my policy on my website).

I highly recommend that if you have a YouTube video, uncheck the “allow comments” section.

Video Marketing for Therapists

You can find this section in edit mode of your video, under advanced setting.

In addition, when you are posting content on social media, you must ask yourself– is this going to cause harm or compromise the confidentiality of my clients? We are responsible for what we post on social media. We have to consider the possible consequences as it relates to our clinical work. When in doubt, consult with a few trusted colleagues or your regulatory board.

How I built up my caseload with videos on social media

I want to be clear that I’ve never gotten direct therapy clients from my Facebook, Twitter, LinkedIn, Google+, etc. However, through social media, I’ve developed relationships with organizations and groups who became my referral sources. The beauty and usefulness of social media is not that you can post a picture of your lunch or share your political and religious opinions, or even show off a stunning selfie. Instead, I believe, social media provides us the opportunity to build virtual relationships. These virtual relationships can lead to actual partnerships, business opportunities, networks, professional collaboration and support systems.

The only way I got clients from social media was when organizations, colleagues and referral sources who I have a relationship with, posted my videos (i.e. parenting, communication and family related topics) on their social media platform. For example, I developed a relationship with a Christian church close to my office. This church has their own Facebook and Twitter with about 1000 followers and “friends.” After developing a relationship with that church, they consistently posted my videos on their social media platforms. If I needed promotion about a workshop relevant for their community, they posted it on their Facebook and Twitter and encouraged their followers to “check out my website”—that’s how I got clients from social media.

I was also strategic about how I share my content. I embedded my videos in my email signature. I created a picture with a play button just under my signature and linked my YouTube video to that picture. When people received emails from me, they have the option to view a video about my practice.

Having a YouTube video that can be easily emailed, texted, tweeted and posted from your phone, computer and tablet is much more convenient than giving out multiple business cards—besides, not everyone will have their business cards on hand, but almost everyone will most certainly have their cellphones with them! And I would like to add that every smartphone and iPhone has the YouTube app. My past and current clients have shared my videos when they referred others to me. I often get callers who tell me, “…your former client….forwarded your video to me.”

These are some of the ways that I share my videos to gain clients. There are other creative ways (I will be writing about those in later blogs). For now, please visit my website, FYLMIT.com, to know more about video and social media marketing for therapists. Thank you and I look forward to hearing from you.

Grow your practice with videos

WHY THERAPISTS WEBSITES AREN’T RANKING IN GOOGLE? Interview with Becky DeGrossa of Counseling Wise

FYLMIT.com
Ernesto Segismundo Jr. LMFT is a licensed marriage and family therapist for the state of California. Ernesto is a professor, clinical supervisor and videographer. He created FYLMIT.com, a videography business that specifically create promotional videos for mental health professionals in private practice.

In this day and age it is essential for therapists to rank their website in Google.  What is ranking?  Ranking is the positioning of websites in search engines such as Google.  A website ranking consistently on the first page of Google, is a website that contain strong content, authority, activity and relevancy.  Ranking your website high on Google (i.e. the first page) means more exposure to your business– dramatically increasing traffic to your website.  For me as a consumer, when I look for products, service or information, I don’t go beyond the second page of Google.

If you have not noticed yet, there is a whole new generation of consumers who rely on finding their next therapist on-line.  Thus, it’s crucial that your business website rank high on the first page of Google.  Weak ranking on Google results in farther positioning from the first page of Google.  The farther you are from the first page of Google, potential clients will not find you–and we know what happens to your business after that!  #fail #doomed

My interview with Becky DeGrossa was an eye-opener for me.  I’ve worked hard to get FYLMIT.com and my private practice California Altura Vista to the first page in Google.  I didn’t have anyone helping me and if I hired a consultant like Becky, I would have been spared the headache of ranking my websites.

Becky lays out what to do in order to rank your website on the first page of Google.  These steps and tips are so simple and easy to implement.  Her passion and drive is evident in the interview–you can tell she really want therapists to educate themselves to make sure that their business flourish by ranking on Google.

To know more about Becky and Counseling Wise please visit her website at www.counselingwise.com.

See the video below to watch my full interview with Becky.

WHY THERAPISTS WEBSITES AREN’T RANKING IN GOOGLE? Interview with Becky DeGrossa of Counseling Wise

Video and Social Media Marketing for Mental Health Professionals

Being in private practice, I can attest to how effective and beneficial video and social media marketing can be. When I started utilizing videos to market my practice, my client load went from 10 clients a week to 28 a week in two months!  This ignited my motivation to create my videography company called FYMIT.comFYLMIT.com creates, directs and edits promotional videos specifically for therapists in private practice.

FYLMIT.com came out of the premise that mental health professionals do not often utilize video and social media marketing to promote their practice. In this day and age with powerful media platforms such as YouTube, Facebook, Twitter, Pinterest, LinkedIn, etc., therapists can reach a broader range of potential clients and followers. Research reports that 85% of the US internet audience watch videos on-line. And another study reports that business websites with videos on their landing page are 53% more likely to show up on the 1st page of Google! With these statistics, videos can truly take your practice to a whole new level! Videos can convert visitors to your website to clients. In fact, one study found that 85% of viewers are more likely to purchase the product or service after viewing a video. If therapists learn how to utilize social media platforms appropriately, their practice can go beyond the office setting! I conduct workshops on the topic of video and social media marketing specifically for therapists in private practice. In my workshops, I cover topics relating to CAMFT and AAMFT ethical guidelines for advertising. Attendees of my workshop will also learn video and social media strategic marketing. To ensure that attendees gain the necessary skills to learn video and social media marketing, my workshops are hands-on by encouraging attendees to bring their laptop, smart phones, iPad and/or any devices with a camera!

Therapists will not only learn how to promote their private practice through video, but they will also learn how to promote books they’ve authored, their upcoming workshops and events, and podcasts.  Every attendees will learn how to capture good quality audio and lighting for his or her video!  Finally, attendees, will also learn all the creative ways to utilize videos for their practice. If your organization or group is interested in having a tailored a workshop, please visit my website for more information or contact me directly. I’ve held these workshops in University settings, organizations, group practices, consultation groups and clinical training facilities. I can also email you a syllabus of my workshop. Happy Marketing! I look forward to hearing from you! Click here to visit FYLMIT.com FylmitNewIdea5_2 Click here to know more about Ernesto Ernesto Segismundo

Video and Social Media Marketing for Mental Health Professionals

Before you press record on your video camera….

Video Tip #2: Be emotionally prepared.

Moods such as stress, fear, insecurity, desperation and depression etc., can and will show up on camera. Life stresses can definitely distract you. Two weeks after my mother died last year (2014), I filmed a self-care video for therapists. I filmed it on the island of Kauai, where I’m originally from. The setting was gorgeous (of course, its Kauai! It’s known for that!). However, after watching the video a few times, I didn’t appear to be myself. My message was dull, lacked energy and I appeared less enthused about the subject. I showed my friend the video and he validated what I was sensing. So I didn’t post the video. I concluded that the camera captured my grief! I had to allow myself to grieve my mother’s death to regain back the emotional energy and vibe that was true about me. I had to respect my own grieving process.

Self-disclosure: Looking back at it, I believe I was creating videos to distract me from experiencing grief. Grief is powerful and difficult to contain—it will show itself no matter how much you think you’ve contained it! And my camera documented the essence of my grief. I had an obligation to my followers not to burden them with my “stuff”—even through my videos.

One thing to keep in mind when creating videos: people are attracted to positive energy! Humans are averse to negative energy. The emotional energy

and person that your clients are attracted to and the smile that inspires people—that person must show up before you hit record on your camera. Know the pulse of your heart. Be mindful of what it’s asking you and what it needs from you. Nurture it, protect it, and give it space to regain footing if your heart is hurting.

If you are interested in having your own promotional video please visit FYLMIT.com for more information. Or call me for a free 30 minute consultation and let’s talk about your video! Here’s my number: 909.247.8820. Looking forward to speaking with you and watching all your awesome future videos online!

Click here for Tip #3

Click here to know more about Ernesto

Ernesto Segismundo

Before you press record on your video camera….

Before you press record on your video camera….

Video Tip: #3: Be one with your message.

It’s obvious that you need to know your message when recording a video, but it’s another thing to be “one with your message.” Allow me to explain. One of the beautiful things about the mental health profession is the diverse means through which we assist clients in attaining mental, relational, and emotional health. I believe this is because mental health professionals are innovators, dreamers, and by nature–creative souls! It is not natural for us to conform to the latest trends or theory—we are constantly learning and developing new ways to help others. I believe we are guided by our personal life experiences, creativity and our own perception of beauty—whether we are aware of this or not.

Throughout our lives we are told to be a certain way to gain approval from others. We then adopt all these “shoulds” in life so that people can like us, love us, and approve of us. This is also true throughout the graduate school experience. Our text books and professors direct us towards how we “should” be to meet professionalism and clinical

competence standards. This is appropriate to some degree. Sure, there are basics we need to know (i.e. law and ethics and basic people skills). However, when it comes to integration of the “authentic self,” this is where, I believe, we venture away from the “shoulds.” Let’s make up our own minds; yet, be cautious not to violate any code of ethics or law within our jurisdiction. Cause no harm to our clients!

With that said, it is imperative that you connect and believe your message. You have to be a witness to the effectiveness and truth of your message. For example, if you are a believer and witness to the effectiveness of EMDR (Eye Movement Desensitization Reprocessing), you will have an easier time explaining it and “selling” people on it. You’ll be passionate, motivated and excited to talk about EMDR. Research supports EMDR, however, being a witness and even personally experiencing its effectiveness, always wins! If you’re not a fan, that will come through in your video no matter what the research says. Know thy self! Evaluate whether your message is an extension of your belief system. If it’s not, then put down the video camera!

If you are interested in having your own promotional video please visit FYLMIT.com for more information. Or call me for a free 30 minute consultation and let’s talk about your video! Here’s my number: 909.247.8820. Looking forward to speaking with you and watching all your awesome future videos online!

Click here for tip #1

Click here to know more about Ernesto

Ernesto Segismundo

Before you press record on your video camera….